How to Get More Out of Your Data with Data Productization

The Challenge with Traditional Data Use

Many businesses have historically faced challenges with data management, particularly due to data silos that fragment information across departments. This fragmentation prevents a unified view of operations, leading to inefficiencies and missed opportunities. Often, valuable data goes underutilized because of a lack of tools or understanding, especially among non-technical users, and reliance on IT departments for insights slows down decision-making. Additionally, inconsistent data handling results in errors and further missed growth opportunities.

“At Syntio Nordics, we believe data shouldn’t be intimidating. Our goal is to make data available and transparent in quality and accessibility so that it can be utilized by many, no matter what their technical background is, says Blom.

The Rise of Data Products

In response to these challenges, Syntio Nordics is focusing on data productization. By creating Data Products through a set of automated frameworks developed for customers, clear and understandable outputs are produced, offering insights through tools like dashboards and analytics.

“These products are designed to solve specific business problems and are easy for anyone in the organization to use, explains Fredrik.

Continuous Improvement and Scalability

One of the key strengths of data products is their ability to evolve. In a rapidly changing business environment, having tools that can continuously improve and adapt is crucial. Data products offered by Syntio Nordics are regularly updated with new data and features, ensuring that they remain relevant and useful as business needs change.
As businesses grow, Syntio Nordics designs its data products with scalability in mind, ensuring that they can grow alongside the businesses they support.

Why Data Products Matter

Davorin Cetto, CEO and co-founder, says data productization is about getting the right data to the right people at the right time, helping businesses make smarter, quicker decisions.

“By turning raw data into clear insights, organizations can make better decisions faster. This not only improves business outcomes but also encourages a culture of data-driven innovation. As more businesses see the value in data productization, the demand for user-friendly data products will keep growing, concludes Cetto.