For 15 years our consultants design solutions that help retailers to drive profitability.

Analytical insights can be introduced into all parts of retail business – marketing, merchandising, pricing, in-store experience with the objective of connecting retailers and customers. Establishing analytical platforms and utilizing analytical capabilities helps retailers move from product-oriented assortments to customer-oriented assortments. Leveraging analytics enables retailers to be more strategic about marketing and increase ROI in promotions. Putting analytics through each step of retail process enables more efficient processes which enables end users to drive business forward and have powerful tools for decision making. For 15 years our consultants design solutions that help retailers to drive profitability.

For 15 years our consultants design solutions that help retailers to drive profitability.

Analytical platforms enable tools like statistical forecasting for financial planning, inventory level decisions which then lead to optimal merchandise assortment management.

Using customer segmentation, sales history data, store locations and customer data provides great input for assortment planning which then helps predictions of constant change in customer habits. In-store and online sales connected with data management techniques lead to full customer overview. Analytics help understanding product performance and through sales performance, gross margin and inventory productivity. Putting product attributes through analysis help determine most important attributes with the strongest impact on demand volume bypassing missed sales based on lack of inventory. Allocation as a next step ensures the right products are going to the right stores – at the right time. Advanced analytical capabilities are enabling retailers to maintain right pricing strategy. Leveraging analytics marketing departments can determine impact of each marketing campaign and promotional ROI. Together with customer segmentation these are powerful tools to determine which marketing strategy should be used for customers. In store experience is one of the first subjects we begin to handle with use of analytics. The findings are helping with store labor forecasting, assortment optimization and store space planning.


This project was co-financed by the European Union’s Competitiveness and cohesion Operational Programme.The content of the website is the sole responsibility of Syntio d.o.o. About the project